| Eric Enge , Stephan Spencer , Rand Fishkin , Jesssie C.Stricchiola | OReilly

Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what’s necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry